Quick and dirty summary
Essentially: focus on the essential few to operate at your highest point of contribution rather than progressing an inch in many different directions. One good practice to start with is saying no to the inessential.
Notebook for
Essentialism: The Disciplined Pursuit of Less
McKeown, Greg
Citation (APA): McKeown, G. (2014). Essentialism: The Disciplined Pursuit of Less [Kindle Android version]. Retrieved from Amazon.com
1. The Essentialist
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Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.
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The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.
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If you don’t prioritize your life, someone else will.
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Psychologists call this “decision fatigue”: the more choices we are forced to make, the more the quality of our decisions deteriorates.
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That's why we increase choices (optionality) but have heuristics which are low-cost (in terms of mental effort) to help us quickly filter and sort through these choices.
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The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities.
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Source?
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Instead of asking, “Is there a chance I will wear this someday in the future?” you ask more disciplined, tough questions: “Do I love this?” and “Do I look great in it?” and “Do I wear this often?” If the answer is no, then you know it is a candidate for elimination. In your personal or professional life, the equivalent of asking yourself which clothes you love is asking yourself, “Will this activity or effort make the highest possible contribution toward my goal?” Part One of this book will help you figure out what those activities are.
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“If I didn’t already own this, how much would I spend to buy it?” This usually does the trick.
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it’s not enough to simply determine which activities and efforts don’t make the highest possible contribution; you still have to actively eliminate those that do not.
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It’s a method for making the tough trade-off between lots of good things and a few really great things. It’s about learning how to do less but better so you can achieve the highest possible return on every precious moment of your life.
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Individual choice: We can choose how to spend our energy and time. Without choice, there is no point in talking about trade-offs.
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The prevalence of noise: Almost everything is noise, and a very few things are exceptionally valuable.
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The reality of trade-offs: We can’t have it all or do it all. If we could, there would be no reason to evaluate or eliminate options. Once we accept the reality of trade-offs we stop asking, “How can I make it all work?” and start asking the more honest question “Which problem do I want to solve?”
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STEP 1. EXPLORE: DISCERNING THE TRIVIAL MANY FROM THE VITAL FEW
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“What do I feel deeply inspired by?” and “What am I particularly talented at?” and “What meets a significant need in the world?”
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STEP 2. ELIMINATE: CUTTING OUT THE TRIVIAL MANY
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eliminating the nonessentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure.
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when we forfeit our right to choose, someone else will choose for us. So we can either deliberately choose what not to do or allow ourselves to be pulled in directions we don’t want to go.
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STEP 3. EXECUTE: REMOVING OBSTACLES AND MAKING EXECUTION EFFORTLESS
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Instead of forcing execution, Essentialists invest the time they have saved into creating a system for removing obstacles and making execution as easy as possible.
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Essentialism combines well with optionality in that it becomes a process that invokes good black-swan-capturing heuristics while removing the downside of optionality, which can be decision fatigue.
Part I: Essence: What is the core mind-set of an Essentialist?
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three core truths: “I choose to,”“Only a few things really matter,” and “I can do anything but not everything.”
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“If you could do only one thing with your life right now, what would you do?”
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There is evidence that humans learn helplessness in much the same way.
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Prior to this: Seligman's study on learned helplessness via an experiment on dogs and electric shocks.
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Vilfredo Pareto, that 20 percent of our efforts produce 80 percent of results. Much later, in 1951, in his Quality-Control Handbook, Joseph Moses Juran, one of the fathers of the quality movement, expanded on this idea and called it “the Law of the Vital Few.”2 His observation was that you could massively improve the quality of a product by resolving a tiny fraction of the problems.
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According to the power law theory, certain efforts actually produce exponentially more results than others.
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As John Maxwell has written, “You cannot overestimate the unimportance of practically everything.”
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straddling means keeping your existing strategy intact while simultaneously also trying to adopt the strategy of a competitor.
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To be clear, this is a negative. Coined by Michel Porter.
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The reality is, saying yes to any opportunity by definition requires saying no to several others.
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Essentialists see trade-offs as an inherent part of life, not as an inherently negative part of life. Instead of asking, “What do I have to give up?” they ask, “What do I want to go big on?”
Part II: Explore: How can we discern the trivial many from the vital few?
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To discern what is truly essential we need space to think, time to look and listen, permission to play, wisdom to sleep, and the discipline to apply highly selective criteria to the choices we make.
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WITHOUT GREAT SOLITUDE NO SERIOUS WORK IS POSSIBLE. —Pablo Picasso
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Once a month he gathers each employee of his fifty-person company into a room for a full day. Phones are prohibited. E-mail is outlawed. There is no agenda. The purpose of the meeting is simply to escape to think and to talk. Mind you, he doesn’t hold this meeting on the middle Friday of the month, when productivity might be sluggish and people aren’t getting any “real work” done anyway. He holds this daylong meeting on the first Monday of the month. The practice isn’t just an internal discipline either: even his clients know not to expect a response on this “Do-Not-Call-Monday.”1
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In order to have focus we need to escape to focus.
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Jeff Weiner, the CEO of LinkedIn, for example, schedules up to two hours of blank space on his calendar every day. He divides them into thirty-minute increments, yet he schedules nothing. It is a simple practice he developed when back-to-back meetings left him with little time to process what was going on around him.4 At first it felt like an indulgence, a waste of time. But eventually he found it to be his single most valuable productivity tool. He sees it as the primary way he can ensure he is in charge of his own day, instead of being at the mercy of it.
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Bill Gates, who regularly (and famously) takes a regular week off from his daily duties at Microsoft simply to think and read.
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One practice I’ve found useful is simply to read something from classic literature (not a blog, or the newspaper, or the latest beach novel) for the first twenty minutes of the day.
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In every set of facts, something essential is hidden.
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stop hyper-focusing on all the minor details and see the bigger picture.
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apply the principle of “less but better” to your journal. Restrain yourself from writing more until daily journaling has become a habit.
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focus on the broader patterns or trends. Capture the headline. Look for the lead in your day, your week, your life. Small, incremental changes are hard to see in the moment but over time can have a huge cumulative effect.
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The word school is derived from the Greek word schole, meaning “leisure.”
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Imagination is the source of every form of human achievement. And it’s the one thing that I believe we are systematically jeopardizing in the way we educate our children and ourselves.”
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Stuart Brown, the founder of the National Institute for Play, has studied what are called the play histories of some six thousand individuals and has concluded that play has the power to significantly improve everything from personal health to relationships to education to organizations’ ability to innovate. “Play,” he says, “leads to brain plasticity, adaptability, and creativity.” As he succinctly puts it, “Nothing fires up the brain like play.”3
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Albert Einstein once said: “When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than my talent for absorbing positive knowledge.”
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Play doesn’t just help us to explore what is essential. It is essential in and of itself.
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In his book, Brown includes a primer to help readers reconnect with play. He suggests that readers mine their past for play memories. What did you do as a child that excited you? How can you re-create that today?
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Hey, that was my intuition too!!! Railways!
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The best asset we have for making a contribution to the world is ourselves. If we underinvest in ourselves, and by that I mean our minds, our bodies, and our spirits, we damage the very tool we need to make our highest contribution. One of the most common ways people—especially ambitious, successful people—damage this asset is through a lack of sleep.
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Essentialists instead see sleep as necessary for operating at high levels of contribution more of the time. This is why they systematically and deliberately build sleep into their schedules so they can do more, achieve more, and explore more.
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The best violinists slept an average of 8.6 hours in every twenty-four-hour period: about an hour longer than the average American. Over the period of a week they also spent an average of 2.8 hours of napping in the afternoon: about two hours longer than the average.
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a nap can increase creativity. In just one example, a report from the Proceedings of the National Academy of Sciences revealed that even a single REM—or rapid eye movement—cycle enhanced the integration of unassociated information. Even a brief period of deep sleep, in other words, helps us make the kinds of new connections that allow us to better explore our world.
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consider developing an initiative at work to explicitly encourage sleep.
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if we feel total and utter conviction to do something, then we say yes, Derek-style. Anything less gets a thumbs down.
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You can think of this as the 90 Percent Rule, and it’s one you can apply to just about every decision or dilemma. As you evaluate an option, think about the single most important criterion for that decision, and then simply give the option a score between 0 and 100. If you rate it any lower than 90 percent, then automatically change the rating to 0 and simply reject it. This way you avoid getting caught up in indecision, or worse, getting stuck with the 60s or 70s. Think about how you’d feel if you scored a 65 on some test. Why would you deliberately choose to feel that way about an important choice in your life?
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If it isn’t a clear yes, then it’s a clear no.
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First, write down the opportunity. Second, write down a list of three “minimum criteria” the options would need to “pass” in order to be considered. Third, write down a list of three ideal or “extreme criteria” the options would need to “pass” in order to be considered. By definition, if the opportunity doesn’t pass the first set of criteria, the answer is obviously no. But if it also doesn’t pass two of your three extreme criteria, the answer is still no.
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“What am I deeply passionate about?” and “What taps my talent?” and “What meets a significant need in the world?”
Part III: Eliminate: How can we cut out the trivial many?
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the question you should be asking yourself is not: “What, of my list of competing priorities, should I say yes to?” Instead, ask the essential question: “What will I say no to?”
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Via negativa
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The first type of nonessential you’re going to learn how to eliminate is simply any activity that is misaligned with what you are intending to achieve.
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When there is a serious lack of clarity about what the team stands for and what their goals and roles are, people experience confusion, stress, and frustration. When there is a high level of clarity, on the other hand, people thrive.
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With Stephen it was the clarity of his vision for the evening with his loving daughter. In virtually every instance, clarity about what is essential fuels us with the strength to say no to the nonessentials.
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Paul Rand had the guts to say no to Steve Jobs.
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Rand didn’t want to come up with “a few options.” He wanted to design just one option. So Rand said: “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options go talk to other people. But I will solve the problem the best way I know how. And you use it or not. That’s up to you.”
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There should be no shame in admitting to a mistake; after all, we really are only admitting that we are now wiser than we once were.
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GET A NEUTRAL SECOND OPINION
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FROM NOW ON, PAUSE BEFORE YOU SPEAK
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A similar reverse pilot can be carried out in our social lives. Are there commitments you routinely make to customers, colleagues, friends or even family members that you have always assumed made a big difference to them but that in fact they might barely notice? By quietly eliminating or at least scaling back an activity for a few days or weeks you might be able to assess whether it is really making a difference or whether no one really cares.
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a good editor is someone who uses deliberate subtraction to actually add life to the ideas, setting, plot, and characters.
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The Latin root of the word decision—cis or cid—literally means “to cut” or “to kill.”
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we must summon the discipline to get rid of options or activities that may be good, or even really good, but that get in the way.
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Doesn't contradict optionality. Choose the black swans over the small gains.
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“What Is an Editor?” there are “two basic questions the editor should be addressing to the author: Are you saying what you want to say? and, Are you saying it as clearly and concisely as possible?”
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in our own professional or private lives we can make course corrections by coming back to our core purpose.
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Becoming an editor in our lives also includes knowing when to show restraint. One way we can do this is by editing our tendency to step in. When we are added onto an e-mail thread, for example, we can resist our usual temptation to be the first to reply all. When sitting in a meeting, we can resist the urge to add our two cents. We can wait. We can observe. We can see how things develop.
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If I had made an exception then I might have made it many times.”2 Boundaries are a little like the walls of a sandcastle. The second we let one fall over, the rest of them come crashing down.
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Clay’s unwillingness to work on weekends could have limited his career. It’s true that boundaries can come at a high price. However, not pushing back costs more: our ability to choose what is most essential in life. For Jin-Yung and Clay, respect in the workplace and time for God and family were most important, so these were the things they deliberately and strategically chose to prioritize. After all, if you don’t set boundaries—there won’t be any. Or even worse, there will be boundaries, but they’ll be set by default—or by another person—instead of by design.
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I am not saying we should never help people. We should serve, and love, and make a difference in the lives of others, of course. But when people make their problem our problem, we aren’t helping them; we’re enabling them. Once we take their problem for them, all we’re doing is taking away their ability to solve it.
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BOUNDARIES ARE A SOURCE OF LIBERATION This truth is demonstrated elegantly by the story of a school located next to a busy road. At first the children played only on a small swath of the playground, close to the building where the grownups could keep their eyes on them. But then someone constructed a fence around the playground. Now the children were able to play anywhere and everywhere on the playground. Their freedom, in effect, more than doubled.
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quick test for finding your dealbreakers is to write down any time you feel violated or put upon by someone’s request. It doesn’t have to be in some extreme way for you to notice it. Even a small “pinch” (to use a description I think is helpful for describing a minor violation of your boundaries) that makes you feel even a twinge of resentment—whether it’s an unwanted invitation, an unsolicited “opportunity,” or a request for a small favor—is a clue for discovering your own hidden boundaries.
Part IV: Execute: How can we make doing the vital few things almost effortless?
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The only thing we can expect (with any great certainty) is the unexpected. Therefore, we can either wait for the moment and react to it or we can prepare. We can create a buffer.
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The way of the Essentialist, on the other hand, is to use the good times to create a buffer for the bad.
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In filtering out 7 companies from 20,400, the authors found that the ones that executed most successfully did not have any better ability to predict the future than their less successful counterparts. Instead, they were the ones who acknowledged they could not predict the unexpected and therefore prepared better.5
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“planning fallacy.”6 This term, coined by Daniel Kahneman in 1979, refers to people’s tendency to underestimate how long a task will take, even when they have actually done the task before.
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One study found that if people estimated anonymously how long it would take to complete a task they were no longer guilty of the planning fallacy.
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One way to protect against this is simply to add a 50 percent buffer to the amount of time we estimate it will take to complete a task or project
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TO ATTAIN KNOWLEDGE ADD THINGS EVERY DAY. TO ATTAIN WISDOM SUBTRACT THINGS EVERY DAY. —Lao-tzu
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Instead of trying to improve every aspect of the facility he needs to identify the “Herbie”: the part of the process that is slower relative to every other part of the plant.
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Start by identifying the worst parts of the process/your life and fixing it.
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An Essentialist produces more—brings forth more—by removing more instead of doing more.
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Again, via negativa
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BE CLEAR ABOUT THE ESSENTIAL INTENT We can’t know what obstacles to remove until we are clear on the desired outcome. When we don’t know what we’re really trying to achieve, all change is arbitrary. So ask yourself, “How will we know when we are done?”
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IDENTIFY THE “SLOWEST HIKER”
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“Done is better than perfect.”
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To reduce the friction with another person, apply the “catch more flies with honey” approach. Send him an e-mail, but instead of asking if he has done the work for you (which obviously he hasn’t), go and see him. Ask him, “What obstacles or bottlenecks are holding you back from achieving X, and how can I help remove these?” Instead of pestering him, offer sincerely to support him. You will get a warmer reply than you would by just e-mailing him another demand.
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Carnegie. Another reminder to reread that source material.
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EVERY DAY DO SOMETHING THAT WILL INCH YOU CLOSER TO A BETTER TOMORROW. —Doug Firebaugh
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Positive Tickets, a program whereby police, instead of focusing on catching young people perpetrating crimes, would focus on catching youth doing something good—something as simple as throwing litter away in a bin rather than on the ground, wearing a helmet while riding their bike, skateboarding in the designated area, or getting to school on time—and would give them a ticket for positive behavior. The ticket, of course, wouldn’t carry a fine like a parking ticket but instead would be redeemable for some kind of small reward, like free entry to the movies or to an event at a local youth center—wholesome activities that also had the bonus of keeping the young people off the streets and out of trouble.
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Positive reinforcement always works better than negative.
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There is an appealing logic to this: that to do something big we have to start big. However, just think of all of the “big,” hyped-up initiatives in organizations that never ended up amounting to anything—just like that executive’s dollhouse.
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As former Stanford professor and educator Henry B. Eyring has written, “My experience has taught me this about how people and organizations improve: the best place to look is for small changes we could make in the things we do often. There is power in steadiness and repetition.”
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We have a choice. We can use our energies to set up a system that makes execution of goodness easy, or we can resign ourselves to a system that actually makes it harder to do what is good.
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You can also argue for finding environments with systems already in place to make your success and execution effortless. I have found that environments have passive bonuses or debuffs that amount to a lot over time.
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we introduced a token system.9 The children were given ten tokens at the beginning of the week. These could each be traded in for either thirty minutes of screen time or fifty cents at the end of the week, adding up to $5 or five hours of screen time a week. If a child read a book for thirty minutes, he or she would earn an additional token, which could also be traded in for screen time or for money. The results were incredible: overnight, screen time went down 90 percent, reading went up by the same amount, and the overall effort we had to put into policing the system went way, way down. In other words, nonessential activity dramatically decreased and essential activity dramatically increased. Once a small amount of initial effort was invested to set up the system, it worked without friction.
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we can adopt a method of “minimal viable progress.” We can ask ourselves, “What is the smallest amount of progress that will be useful and valuable to the essential task we are trying to get done?”
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As John Lasseter, the chief creative officer at Pixar and now Disney, said, “We don’t actually finish our films, we release them.”12
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Take a goal or deadline you have coming up and ask yourself, “What is the minimal amount I could do right now to prepare?”
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ROUTINE, IN AN INTELLIGENT MAN, IS A SIGN OF AMBITION. —W. H. Auden
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Routine is one of the most powerful tools for removing obstacles.
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if we create a routine that enshrines the essentials, we will begin to execute them on autopilot.
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“In fact, the brain starts working less and less,” says Charles Duhigg, author of the book The Power of Habit. “The brain can almost completely shut down.… And this is a real advantage, because it means you have all of this mental activity you can devote to something else.”5
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the right routines can actually enhance innovation and creativity by giving us the equivalent of an energy rebate. Instead of spending our limited supply of discipline on making the same decisions again and again, embedding our decisions into our routine allows us to channel that discipline toward some other essential activity.
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LIFE IS AVAILABLE ONLY IN THE PRESENT MOMENT. IF YOU ABANDON THE PRESENT MOMENT YOU CANNOT LIVE THE MOMENTS OF YOUR DAILY LIFE DEEPLY. —Thich Nhat Hanh
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BEWARE THE BARRENNESS OF A BUSY LIFE. —Socrates
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“As a man thinketh in his heart, so is he”
Appendix: Leadership Essentials
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when there was a high level of clarity of purpose, the teams and the people on it overwhelmingly thrived. When there was a serious lack of clarity about what the team stood for and what their goals and roles were, people experienced confusion, stress, frustration, and ultimately failure. As one senior vice president succinctly summarized it when she looked at the results gathered from her extended team: “Clarity equals success.”
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Roles and, sorry, hierarchy. Leaders with skin in the game. Noblesse oblige.
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EMPOWERMENT Nonessentialist Allows ambiguity over who is doing what. Decisions are capricious. Essentialist Focuses on each team member’s highest role and goal of contribution.
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When people don’t know what they are really responsible for and how they will be judged on their performance, when decisions either are or appear to be capricious, and when roles are ill-defined, it isn’t long before people either give up or, worse, become obsessed with trying to look busy and therefore important instead of actually getting any real work done.
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a Nonessentialist leader may unintentionally train his people to expect no follow-up at all. In turn, the members of the team soon learn that there are no repercussions for failing, cutting corners, or prioritizing what is easy over what is important. They learn that each objective pronounced by the leader will be emphasized only for a moment before giving way to something else of momentary interest.
Highlight (yellow) - 20. Be: The Essentialist Life > Page 246
By taking the time to get clear about the one thing that is really required, the Essentialist leader makes follow-up so easy and frictionless that it actually happens. By checking in with people frequently to reward small wins and help people remove obstacles, he bolsters the team’s motivation and focus and enables them to make more meaningful progress